92% Marketer agree that SM is important for their business (in 2013 it was 86%)

92% of all marketers indicate that their SM efforts have generated more exposure for their businesses

80% of marketers indicate that SM efforts increased traffic

72% of marketers are using SM to develop loyal fans/customers

71% of marketers are using SM to gain marketplace intelligence

More than half of the marketers who have been using SM for at least 3 years claim it helped them improve sales

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